Our story
About prism-count
prism-count was founded to make pension decisions feel steady, collaborative, and grounded in everyday realities. We combine technical pension analysis with a warm, human-led planning experience.
What we stand for
Clarity, accountability, and long-term commitment to the people we serve.
Company story
Our directors began in workplace pensions, helping employees untangle scheme choices after auto-enrolment. The need for personalised retirement guidance became obvious, so we built a practice that listens first and recommends second.
Today we support professionals, entrepreneurs, and families across the United Kingdom with retirement strategy that adapts to shifting careers, changing rules, and new priorities.
Company philosophy
Every plan should be easy to explain to a partner at the kitchen table. If it is not, we keep working until it is.
Leadership team
Elena Park, Chartered Financial Planner
Elena leads defined benefit transfer analysis and specialises in aligning pension income with family care planning.
Marcus Dyer, Retirement Strategy Director
Marcus focuses on drawdown sustainability and long-term cash flow modelling for professionals approaching retirement.
Priya Nair, Client Experience Lead
Priya ensures every client receives a clear roadmap and consistent updates throughout the year.
Our values
Transparent advice
We explain the trade-offs behind each recommendation, including risk, tax impact, and timing.
Respect for lived experience
We listen to the stories behind the numbers and make room for personal priorities.
Measured confidence
Our plans are designed to reduce uncertainty rather than chase short-term results.
Milestones
Why clients choose us
Continuous guidance
We maintain pension plans with annual reviews, mid-year check-ins, and transparent documentation.
Specialist knowledge
Our advisers focus on pension legislation, tax allowances, and retirement income strategies.
Trusted across the UK
We work with clients in finance, healthcare, education, and family-owned businesses.
Community involvement
We volunteer with local financial education programmes and host retirement readiness workshops for community groups.
Achievements
- Recognised for client communication excellence in 2022.
- Partnered with three universities on pension literacy events.
- Maintained 4.9/5 satisfaction in annual surveys.